Atsu
Ethnic extraordinaire—Atsu is a brand which has it’s backbone in understated luxury and ethereal charm. Atsu’s work is a modern adaptation of classical cuts—whether it’s the cocktail ensemble that draws inspiration from traditional Indian silhouettes or bold graphics and structural shapes, the brand speaks of all things global, feminine and chic.
Aprajita Toor
With a goal to revive fading traditional art and transform that into a statement where footwear is concerned is what this trendy very much on-the-radar brand is all about. Kolhapuris have been around for as long as you can remember—they stood the test of time even while international sensibilities surfaced. However, Aprajita Toor breaks the barriers of the traditional kolhapuri and moves them into the high-street category that gives the staple an evolved sense of being. Handcrafted and eclectic—it’s definitely a must-have this wedding season.
Raw Mango
Raw Mango was born out of the thought to re-look at fashion and design without any preconceived notions. A wedding lehenga doesn’t have to look a certain way, the jewellery doesn’t have to be set in gold, and the trousseau doesn’t have to be comprised of heirlooms. While their colours and designs are deeply rooted in Indian philosophy and traditions, the brand has created new value for an existing and ignored product. Handloom sarees, though worn by the vast majority, remains a garment that is viewed with little scope for exploration and innovation. Raw Mango has adapted traditional designs to make them simple, sophisticated and distinctly contemporary and through that creating a fresh new aesthetic that is both indigenous and modern.
The Pink Potli
Potlis, batwas, clutches and jholas—find them all under one roof at The Pink Potli, a Mumbai based label that collaborates with the best karigars to bring you high-quality handcrafted bags. From bright hues (think: rani pink) to classic gold, each bag is embroidered to perfection.
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Written by Nazneen Joshi on 10th Nov 2016